SEO, or search engine optimization, services refer to the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). SEO services typically include a combination of on-page and off-page optimization techniques to improve the website's relevance, authority, and user experience.

On-page optimization techniques include optimizing website content, meta tags, title tags, URLs, and image alt tags to make the website more visible to search engines and improve user experience. Off-page optimization techniques include link building, social media marketing, and other strategies to improve the website's authority and visibility on other websites.

SEO services also typically include keyword research and analysis, competition analysis, and analytics tracking to monitor the performance of the website and make data-driven decisions to improve its ranking in SERPs.

The ultimate goal of SEO services is to improve the visibility and ranking of a website or web page in search engine results pages, leading to increased traffic, leads, and revenue for the business.