Digital marketing refers to the use of digital channels and technologies to promote and advertise products or services. It encompasses a wide range of tactics, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, email marketing, and more.

Digital marketing allows businesses to reach their target audience through various channels such as search engines, social media platforms, email, and websites. By leveraging digital channels, businesses can reach a wider audience and generate leads and sales more efficiently.

One of the benefits of digital marketing is that it allows businesses to track and measure the effectiveness of their campaigns. With tools such as web analytics and conversion tracking, businesses can analyze data to determine which tactics are working and adjust their strategies accordingly.

Digital marketing also enables businesses to create personalized experiences for their customers. Through targeted advertising and personalized content, businesses can tailor their messaging to specific audiences, which can improve engagement and drive conversions.

Overall, digital marketing is an essential component of modern marketing strategies, as it allows businesses to reach a wider audience and generate leads and sales more effectively than traditional marketing methods.